With a growing collection of behind the scenes photography from product and seasonal photo shoots, Talbots tasked me with creating a way to showcase these great shots.

Not wanting it to merely be a collection of unused photos, I proposed the idea focusing the attention toward the location and it’s relevance to the Talbots brand. I also proposed curating the gallery to include photos that showed the photographer and staff busily creating the scenes that will eventually appear online and in the catalog.

The result was an engaging, advertorial tool that subtly marketed the seasonal line while expanding the Talbots’ appeal beyond traditional advertisements.