Godiva Chocolatier
- Client Name Godiva
- Project URL godiva.com
- Completion Date 06/01/2009
After two years as Online Art Director for Godiva I was tasked with aligning the online shopping experience with the boutique-feel of their shops. This incarnation wouldn’t simply be a face-lift, but an entire site re-imagining from layout to photography, presentation to brand voice and an overhaul of all online marketing channels.
Known for their premium chocolates and their celebrated gold box (think the Tiffany of chocolate), Godiva’s level of quality is a given but marketing research revealed that online customers religiously asked, “What’s in the box?”
Showing instead of telling became the basis for the redesign.
Beautiful, real life environments, natural lighting and fresh fruits and nuts replaced the traditional in-studio photography. Open box shots, frosted tiles hinting at classic glass display cases and big, bold, tactile images told a story of Deliciousness while a brighter, open site design spoke to the boutique experience.
The holiday sales for the redesigned Godiva.com was proof enough that the concept was on the money as sales exploded 40% over previous year.

The clean layout with focus on flavor notes and beautiful visuals keeps this site looking modern.

Holiday concepts were a pleasure to shoot, especially Halloween.

Working with exception food stylist made designing compelling homepages a synch.





Christmas photo shoots were some of my favorites.