What I Do
A versatile Interactive Art Director with over 10 years experience in eCommerce, online publishing, B2B and a fully integrated visual artist. I have created work for Priceline.com, Canon USA, Godiva Chocolatier, Tourneau, Ann Taylor Loft, The Children’s Place, Hannaford Supermarkets, Starwood Hotels & Resorts, Talbots, Adweek, and Editor & Publisher.
Most notably, I led the creative efforts for Canon USA, redesigning The Canon eStore, Canon Professional Service (CPS) and Canon Digital Learning Center sites, including their mobile designs. While with Priceline.com I helped establish the UI/UX Design department, lead design efforts for the mobile site and helped transition the product teams to the updated brand identity after the 2016 brand refresh. I also led the complete overhaul of Godiva.com for Godiva Chocolatier in which I redesigned the site’s visual strategy, product and beauty photography, user experience and online marketing campaign elements.
As creative lead I build and maintain client relations that bridge the gap between service provider and client advocate. A hands-on leader and natural communicator, my passion for the process comes through in my work, presentation and my open communication and collaboration.
With a proven track record and a wide variety of artistic and tech know how; traditional drawing and painting skills, classic graphic design, front end development and user experience design, I strive to deliver to the highest level possible.
How I Do It
Good communication begets good design and good design begets good communication. From visual to branding to interaction, the presentation layer is what separates great brands from their peers.
I look beyond the visual because great design starts at the goal; the concept, the words, message. By focusing on the goals rather than solutions we work toward success and by understanding our goals we can create better, smarter design solutions.
My process has always been simple; understand, distill, present, repeat. Mix this process with existing brand standards, industry data and research and this is where successful design is made.
This process has helped me guide product teams through complex purchase paths, to help HR groups through career descriptions and staff communiques, and has shown how goal oriented design practices can find more and sometimes better solutions.